As the 5th Street Public Market expands, we envision people coming together to live, eat, shop, and connect to Eugene’s culture and spirit. The Market expansion project is a mixed-use development that builds on the success of the 5th Street Public Market, adding to the vitality and vibrancy of downtown Eugene. Here are the three main project components:


A three-story retail and office building anchors the corner of 6th Avenue and Pearl Street. The building opens up onto the Market Alley, a covered promenade that connects The Gordon Hotel to Pearl Street.

Each floor is approximately 10,000 square feet, with the ground floor dedicated to retail with the potential for a coffee shop or café along the Market Alley. The second floor is a mix of office and retail, and the third floor is envisioned as office space.

The design is reminiscent of an early 20th-century warehouse building and harkens back to when the 5th Street Public Market area was Eugene’s industrial center, home to manufacturers and similar businesses.



A seven-story, 113-unit apartment building, the Market Lofts, sits on the other side of the Market Alley. The ground floor is dedicated retail space. A 1,500-square-foot fitness center is on the second floor. A rooftop garden overlooks Pearl Street and offers a view of the city, while second-floor apartments will open onto the Market Alley to the south.

The market-rate apartments will average 750 square feet and will consist primarily of studios and one bedrooms, with the potential for a handful of two- or three-bedroom units. The building will connect by skybridge to the hotel to the west. The building’s design and finishes complement the Inn at the 5th across the street, helping to tie the two blocks together.



A seven-story 82-room boutique hotel sits on the corner of 6th Avenue and Oak Street, kitty corner from the Graduate Hotel and Conference Center. The Gordon Hotel is named in honor of Gordon Obie, Brian Obie’s late father. Gordon Obie (1917-2013) was a successful businessman who got his start in sign painting and was interested in the arts throughout his life. Some of Gordon’s paintings depicting Eugene’s history will be on display throughout the buildings, along with the work of other local artists.  

The exterior has an urban, slightly grittier feel. The ground floor features 2,000 square feet for a restaurant or pub, with the second floor devoted to meeting space. A rooftop garden on the southwest corner is imagined for special events. A distinctive sign of historic character tops the hotel, establishing it as part of a fun and vibrant downtown.