As the 5th Street Public Market expands, we envision people coming together to live, eat, shop, and connect to Eugene’s culture and spirit. The Market expansion project is a mixed-use development that builds on the success of the 5th Street Public Market, adding to the vitality and vibrancy of downtown Eugene. Here are the three main project components:

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A new Nike store will anchor the three-story retail and office building on the corner of 6th Avenue and Pearl Street. The building opens up onto the Market Alley, a 200-foot-long covered promenade that connects the Gordon Hotel to Pearl Street and over to the existing 5th Street Public Market.

Each floor is approximately 10,000 square feet. The entrance to Nike will be a grand two-story atrium. A coffee shop or café is envisioned for adjacent space along the Market Alley. The top two floors are leased for office space.

The design is reminiscent of an early 20th-century warehouse building and harkens back to when the 5th Street Public Market area was Eugene’s industrial center, home to manufacturers and similar businesses.



A seven-story, 127-unit apartment building, the Gordon Lofts, sits on the north side of the Market Alley. The ground floor is dedicated retail space. A 1,500-square-foot fitness center is on the second floor. A rooftop garden overlooks Pearl Street and offers a view of the city. Fully furnished second-floor apartments that are available for 30-day or longer rental overlook the Market Alley.

The market-rate apartments will average 750 square feet and will consist of 69 studios, 53 one-bedrooms and five two-bedroom units. The building will connect to the Gordon Hotel by a skybridge to the west. The building’s design and finishes complement the Inn at the 5th across the street, helping to tie the two blocks together.



A seven-story 82-room boutique hotel sits on the corner of 6th Avenue and Oak Street, kitty corner from the Eugene Conference Center. The Gordon Hotel is named in honor of Gordon Obie, Brian Obie’s late father. Gordon Obie (1917-2013) was a successful businessman who got his start in sign painting and was interested in the arts throughout his life. Some of Gordon’s paintings depicting Eugene’s history will be on display throughout the buildings, along with the work of other local artists.  

The exterior has an urban, slightly grittier feel. The ground floor features 4,000 square feet for a restaurant or pub, with the second floor devoted to meeting space and a rooftop garden and bar on the top. A distinctive sign of historic character tops the hotel, establishing it as part of a fun and vibrant downtown.