In the News

February 18, 2026: Inn at the 5th recognized as a Best Hotel in Eugene The Register-Guard

February 7, 2026: Asmussen promoted to president and COO of Obie Companies Boutique Hotel News

December 10, 2025: Brian Obie named 2025 First Citizen for transformative leadership in Eugene KMTR

January 4, 2024: Old Spaghetti Factory to open new Eugene location inside historic Oregon Electric Station Registerguard.com

December 2, 2022: 5th Street Market Lights Up for the Holidays The Torch

June 15, 2022: Obie Companies wins the Oregon Daily Journal of Commerce’s TopProject award for the Best Multifamily and Mixed-Use project in 2022 TopProject 2022

May 10, 2022: The Gordon Hotel receives Honorable Mention in the LIV Hospitality Design Awards, LIVawards.com

April 15, 2022: Hotels Using First-Mover Advantage in Destinations Off The Beaten Path Skift.com

January 24, 2022: Pros, Cons of digital art installations HOTELS.com

December 31, 2021: USA Today’s 10Best Reader’s Choice names The Gordon Hotel as a top 3 best new hotel in the country USA Today

November 4, 2021: Why more hotels are making galleries part of the guest experience Washington Post

October 13th, 2021: Why Interior Branding is More Important to Hotel Design Than Ever Hotel Executive

October 1, 2021: Compass Tour: Eugene Artful Living

June 22, 2021: 10 Best Places to Stay in Oregon Wine Country Winecountry.com

April 30, 2021: Hit the beach, valley, and desert in a single week with an Oregon road trip Forbes

March 24, 2021: New shops and eateries, boutique hotel, apartments, and more fill downtown Eugene’s expanded 5th Street Public Market Register-Guard

March 14, 2021: Brian Obie’s Gordon Hotel blends artistry and hospitality in 5th Street Public Market Register-Guard

December 23, 2020: 18 Brand New Hotels to add to your 2021 Bucket List Business Insider

November 20, 2020: Why Butler Pantries offer room service solution Restaurant- Hospitality.com

November 13, 2020: The Gordon Lofts set to open this weekend KVAL

October 27, 2020: Obie Companies receives the 2020 Destination Award from Eugene, Cascades & Coast

October 26, 2020: 5th Street Public Market Expansion moves ahead confidently Register Guard

June 29, 2020: Thurston Grad to open 2 new restaurants in The Gordon Hotel KMTR

December 18, 2019: Cafe Yumm returning to its origin location Register Guard

December 4, 2019: Heritage Distillery Co. announces new location KVAL

October 23, 2019: NorthWest Burgers moving to larger space in 5th Street Public Market Register Guard

October 2, 2019: J. Scott joins growing list of Market District wine tasting options Register Guard

September 9, 2019: Nike to return to the 5th Street Public Market Register Guard

August 20, 2019: New ice cream shop coming to Eugene Register Guard